Despite functioning within the European single market, there are still real barriers to international trade, and they also apply to the e-commerce market.
The causes of these problems include, among others: inconsistent regulations in the European Union, the European Economic Area or the European Free Trade Association.
71% of European companies in Eurobarometer surveys were in favor of unified and common international trade law within the EU. Unclear legal regulations in this area effectively discourage especially small companies that could scale through exports, but most of them do not do so.
Accounting issues, language and custom barriers, different ways of product display or even other online payment systems also effectively discourage the internationalization of sales.
The next step in the development of Polish e-commerce is effective foreign expansion. MarketAdd makes it simple and accessible even for small companies.